With two decades of experience, Chad Going is a seasoned global real estate advisor who delivers an unparalleled level of expertise and dedication to his buyers and sellers. As the founder of the Going Luxury Group at SERHANT., Chad brings a wealth of knowledge and elevated service to an international stage, backed by the most followed real estate brand in the world.
Ranked among the top 1.5% of individual real estate professionals nationally by sales volume, Chad combines elite market expertise with SERHANT.’s unmatched global reach to deliver record-breaking results.
As a Certified Luxury Home Marketing Specialist, Chad has a deep understanding of today’s market landscape, which he leverages to help clients achieve their real estate goals with confidence. For him, real estate is more than a transaction—it’s the art of connecting individuals with their ideal lifestyle and dream properties.
Chad’s portfolio includes multinational CEOs, professional athletes, and entertainment industry leaders, all of whom trust him for his unwavering commitment to privacy, discretion, and results. Known for his meticulous attention to detail and ability to create maximum exposure, Chad ensures every property receives global reach through SERHANT.’s cutting-edge media, tech-driven marketing, and international network of qualified buyers. His track record includes swiftly selling luxury homes that had previously struggled on the market.
Beyond his role as an advisor, Chad is also an experienced real estate investor. His hands-on expertise in purchasing foreclosures and short sales, managing contractors, securing permits, resolving liens, and staging homes for maximum impact gives his clients a unique advantage in navigating complex transactions from contract to closing.
Chad’s ties to the community run deep, and he actively participates in philanthropic efforts. Away from real estate, he is a devoted husband and father who enjoys golf, tennis, scuba diving, and snorkeling. His love for the outdoors, commitment to his local community, and faith mirror the same dedication and integrity he brings to every professional endeavor.
Going Luxury Group — Where Prestige Meets Performance.
